SECAUCUS, N.J.--(BUSINESS WIRE)--July 26, 2005--Just because they are back in the classroom, it doesn't mean your adventure-seekers have to leave the great outdoors behind. Before they embark on their academic expeditions, journey to The Children's Place (Nasdaq: PLCE) to stock up on schoolyard style.

With Mother Nature as their guide, The Children's Place introduces its Back to School 2005 Collection that takes the nature-inspired trends of the season and works them into kid-friendly designs. The Children's Place will have your little scholars feeling totally in style with looks made just for them.

"The Children's Place strives to make moms' back to school shopping convenient, affordable and fun," said Neal Goldberg, President of The Children's Place. "Not only is our fashion on trend, but the quality enhancements we have added to our garments, like adjustable waists, reinforced stitching on all of our backpacks and the introduction of size 5T creates additional value and choice for our customers."

Versatile and rugged, denim (2 for $28.00) rules recess. Boys and girls of all ages will find that The Children's Place is the ultimate denim destination. This fall, they have an assortment of styles and washes to choose from (eight washes to be exact). Girls can also choose from a variety of embellished denim pieces including skirts and jeans with appliques, embroidery, and graphic detailing.

Is she ready for something really dazzling? Then tell her to get set for tie-dye this fall. The popular print is back and bolder then ever. Available in shades such as outta-sight orange, perky purple, and rad red, tie-dye can be found on long-sleeve tees and even tights this season.

As rich and crisp as a pile of leaves in autumn, corduroy is the "feelgood" fabric of fall. As always, The Children's Place has an amazing selection of cord skirts for girls - both big and little. This fall, they are available in animal prints, funky florals, and a palette of foliage-like shades of red, orange, tan, and green. And at 2 for $15, or $9.50 each, there's no reason not to rake in a huge pile. An assortment of similar colors and prints can be found in a lighter weight twill fabrication in warm weather areas and online at www.childrensplace.com.

Every adventure calls for the ultimate accessories. Suit them up with trendy, sturdy gear from The Children's Place. With everything from backpacks ($12.50), messenger bags, lunchboxes, and binders, they will be ready for any challenge. He can choose to pack his possessions in camo print or red, blue, and yellow solid designs. Selections for schoolgirls include leopard and floral prints, as well as multi-tonal designs in lavender and magenta.

Big and little girls can embark on a style adventure with a variety of awesome animal prints. Hot must-have prints include leopard and zebra and can be found on a variety of head-to-toe pieces and accessories like skirts, tights, and hats. Special items, like a woodland creatures jean jacket with squirrel and rabbit graphics will complete the cool style.

No seasonal wardrobe is ever complete without an extraordinary assortment of graphic tees from The Children's Place. This fall, they are available in a variety of outdoor-inspired designs for both boys and girls. Younger boys' styles include chipmunks and bears, while older boys' styles resemble worn-in football jerseys and other rugged outdoor gear. Girls of all ages will adore bright tees decorated with felt-applique butterflies, rabbits, and owls.

Every boy's favorite print is bolder than ever. Camo complements almost everything, and is becoming as much a staple as jeans. This Fall, camo is everywhere, from cargo pants and graphic tees to anoraks and sneakers. Available in natural shades of green, blue, and brown, they are a back to school necessity.

Sure to be the talk of the playground, The Children's Place introduces collectable, tradable, better-get-em-all-able, 3-D keychains this fall. Available in a variety of woodland critters, like squirrels, rabbits, and owls, as well as flowers, hearts, trucks, and sports themes, they are sure to be looped onto the jeans and backpacks of every kid this season.

So, sound the bell. School's almost in session. Get them geared up for an adventure at The Children's Place.

The Children's Place always has the essentials when it comes to outfitting boys and girls ages newborn to 10. Offering everything from fashionable basics to stylish party wear, The Children's Place helps you find head-to-toe looks that will take your kids anywhere from the playground to special occasions. The perfect blend of up-to-the-minute fashion, quality and value, The Children's Place makes shopping fun for everyone. Shop any of the 760+ stores throughout the United States, Puerto Rico and Canada or visit the online store @childrensplace.com.

CONTACT: Tractenberg & Co.
Elaine Drebot or Tracey Koblick, 212-929-7979

SOURCE: The Children's Place