Leading Children's Apparel Brand celebrates the holiday season and closes its iconic trilogy campaign aimed at captivating its millennial customers through music, family and fashion
SECAUCUS, N.J., Oct. 17, 2023 /PRNewswire/ -- The Children's Place, Inc. (Nasdaq: PLCE), an omni-channel children's specialty portfolio of brands with an industry-leading digital-first model, is thrilled to unveil the finale of its holiday campaign with the Queen of Christmas and music icon Mariah Carey. She joins Snoop Dogg and former Boy Band members, AJ McLean, Lance Bass, Joey Fatone and Wanya Morris, in a three-part holiday campaign appealing to and celebrating the brand's core millennial mom customer.
Part three of the trilogy features Mariah Carey and her twin children, Moroccan and Monroe Cannon, marking their first-ever debut in a joint campaign. Outfitted in The Children's Place's new Holiday collection, the brand video; "An Iconic Holiday: Part 3", features the award-winning artist's and songwriter's holiday anthem, "All I Want for Christmas is You," and spotlights the family in festive Mama Claus and Santa's Helper coordinating graphic tees as well as the brand's famed matching family pajamas. The campaign also features Mariah Carey in a custom-made dress that inspired "The Dress by Mariah Carey", a limited-edition dress, designed by the icon, herself, and exclusively available for $149.99 at childrensplace.com. Delicately crafted in a rich red velour, the strapless A-line dress is complete with a plaid oversized bow at the back that matches to the brand's signature family holiday plaid collection worn by Moroccan and Monroe.
"This year's blockbuster three-part holiday campaign has been spectacular. And, for our final holiday launch, nothing says Christmas like Mariah Carey starring in our matching family Christmas pajamas and matching family outfits, while listening to one of the greatest holiday hits of all time, her iconic 'All I Want for Christmas Is You,'" said Maegan Markee, Brand President at The Children's Place. "Mariah is a Christmas icon and will be for generations to come, bringing families together through her music. We are incredibly excited to partner with Mariah and her kids on this magical holiday campaign. From our family at The Children's Place to yours, we wish everyone a happy and healthy holiday season!"
"The holidays are all about family – spending time with each other and making memories that will last a lifetime. Holiday traditions are big for us at the Carey house. There is nothing sweeter than baking Christmas cookies and cuddling around the fireplace and matching in The Children's Place pajamas together!" said Mariah Carey. "I've always been a fan of The Children's Place… they are a household name and dominate the children's apparel space. Also, as someone who absolutely loves the holidays, and specifically, Christmas, I've been watching what The Children's Place has been doing for the last few years and they have my stamp of approval for the place to shop for all matching family Christmas pajamas and outfits!"
The Children's Place is the go-to holiday destination. Offering over 30 festive matching family collections, The Children's Place 2023 Holiday Dressy Assortment, Festive Graphic Tees and Family Pajama Collection have something for every member of the family, including your pet! Available in newborn sizes to adult XXXL, and made with ultra-soft, quality fabrics, all styles are available at affordable price points, making them the perfect addition to holiday family celebrations and traditions. The new collection is available for purchase on www.childrensplace.com, in The Children's Place stores nationwide and in Canada, and on The Children's Place Amazon storefront at www.Amazon.com/TheChildrensPlace.
For more information about The Children's Place 2023 Holiday Campaign and to shop the brand's Holiday product collections, please visit www.childrensplace.com and follow @ChildrensPlace on Instagram and Facebook.
About The Children's Place
The Children's Place is an omni-channel children's specialty portfolio of brands with an industry-leading digital-first model. Its global retail and wholesale network includes four digital storefronts, more than 500 stores in North America, wholesale marketplaces and distribution in 16 countries through six international franchise partners. The Children's Place is proud to be a women-led Company, including industry-leading gender diversity in senior management and throughout all levels of its workforce, and of its commitment to sustainable business practices that benefit its customers, associates, investors, suppliers and the communities it serves. The Children's Place designs, contracts to manufacture, and sells fashionable, high-quality apparel, accessories and footwear predominantly at value prices, primarily under its proprietary brands: "The Children's Place", "Gymboree", "Sugar & Jade", and "PJ Place". For more information, visit: www.childrensplace.com, www.gymboree.com, www.sugarandjade.com and www.pjplace.com, as well as the Company's social media channels on Instagram, Facebook, X, formerly known as Twitter, YouTube and Pinterest.
Forward Looking Statements
This press release contains or may contain forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to statements relating to the Company's strategic initiatives and results of operations, including adjusted net income (loss) per diluted share. Forward-looking statements typically are identified by use of terms such as "may," "will," "should," "plan," "project," "expect," "anticipate," "estimate" and similar words, although some forward-looking statements are expressed differently. These forward-looking statements are based upon the Company's current expectations and assumptions and are subject to various risks and uncertainties that could cause actual results and performance to differ materially. Some of these risks and uncertainties are described in the Company's filings with the Securities and Exchange Commission, including in the "Risk Factors" section of its annual report on Form 10-K for the fiscal year ended January 28, 2023. Included among the risks and uncertainties that could cause actual results and performance to differ materially are the risk that the Company will be unsuccessful in gauging fashion trends and changing consumer preferences, the risks resulting from the highly competitive nature of the Company's business and its dependence on consumer spending patterns, which may be affected by changes in economic conditions (including inflation), the risks related to the COVID-19 pandemic, including the impact of the COVID-19 pandemic on our business or the economy in general, the risk that the Company's strategic initiatives to increase sales and margin are delayed or do not result in anticipated improvements, the risk of delays, interruptions, disruptions and higher costs in the Company's global supply chain, including resulting from COVID-19 or other disease outbreaks, foreign sources of supply in less developed countries, more politically unstable countries, or countries where vendors fail to comply with industry standards or ethical business practices, including the use of forced, indentured or child labor, the risk that the cost of raw materials or energy prices will increase beyond current expectations or that the Company is unable to offset cost increases through value engineering or price increases, various types of litigation, including class action litigations brought under consumer protection, employment, and privacy and information security laws and regulations, the imposition of regulations affecting the importation of foreign-produced merchandise, including duties and tariffs, and the uncertainty of weather patterns. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date they were made. The Company undertakes no obligation to release publicly any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.
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