The Children's Place Proclaims Thursday, November 18, 2004 KIDS FUNNY FACE DAY

SECAUCUS, N.J., Nov. 15 /PRNewswire-FirstCall/ -- Pull on your ears. Cross your eyes. Do something funny with your face. To celebrate the unique art of the funny face and time-honored tradition of silliness and fun, The Children's Place (Nasdaq: PLCE) is proclaiming Thursday, November 18, 2004 KIDS FUNNY FACE DAY. So kids (and kids at heart) from coast to coast, get ready. It's okay to make that face. And no, we promise, it won't get stuck that way.

(Photo: http://www.newscom.com/cgi-bin/prnh/20041115/NYM056 )

But grownups, take heart, you needn't feel left out. Everyone, young and old, is invited to celebrate the world of kid on KIDS FUNNY FACE DAY. Get ready to revive an old funny face and make some new ones, too. After all, it's been too long since you were allowed to be this silly.

    So, how should you celebrate?

     * Make a funny face as soon as you wake up in the morning. A funny face
       in the mirror will start the day off right.

     * See who can make the silliest face at recess (or by the watercooler).
       Whoever can last the longest without laughing is the winner. But don't
       make faces in class (or in the boardroom). Your teacher (or CEO) may
       not find them too funny.

     * Make funny faces at dinner. It will make your broccoli taste better.

     * Go to sleep with a funny face. Your dreams will be just as silly.

That's not all, kids. The Children's Place is kicking off the "Make a Funny Face" contest to find the kid with the funniest funny face in America*. Beginning Thursday, November 18, 2004 until Sunday, December 12, 2004, logon to childrensplace.com for an official entry form. Then, have Mom or Dad take a picture of your funniest funny face for your chance to win the grand prize of a $5,000 U.S. Savings Bond. Fifty winners will also be chosen to win $100 Children's Place gift cards.

The Children's Place is committed to "celebrate the world of kid." The new ad campaign, launching this holiday season, celebrates the unofficial art of the funny face. The young models in the print and "out of home" ads show off The Children's Place clothing, but not in traditional poses. Instead, they are making their silliest faces, enjoying what they do best -- being kids. The Children's Place loves when kids are kids. That's why in addition to fantastic fashions, The Children's Place also offers kids a place where they can be fantastically imaginative, fantastically silly, and fantastically funny.

So celebrate and put your funniest face forward with The Children's Place on Thursday, November 18, 2004.

For more information on KIDS FUNNY FACE DAY and The Children's Place, log onto childrensplace.com.

The Children's Place Retail Stores, Inc. is a leading specialty retailer of high quality, value-priced apparel and accessories for children, newborn to age ten. The Company designs, contracts to manufacture and sells its products under the "The Children's Place" brand name. As of October 30, 2004, the Company operated 734 stores, including 678 stores in the United States, 54 stores in Canada and two stores in Puerto Rico. The Company also sells its merchandise through its virtual store located at childrensplace.com.

* Contest is for kids only.

SOURCE  The Children's Place
/CONTACT:  Elaine Drebot, or Tracey Koblick, both of Tractenberg & Co.,
+1-212-929-7979, for The Children's Place/
    /Photo:  NewsCom:  http://www.newscom.com/cgi-bin/prnh/20041115/NYM056
              AP PhotoExpress Network:  PRN2
              PRN Photo Desk, photodesk@prnewswire.com/
    /Web site: http://www.childrensplace.com /
    (PLCE)