Disney Store Offers One-Stop Shopping Experience For “Must-Have” Apparel And School Supplies, Including Denim, Backpacks and Lunch Totes

GLENDALE, Calif. – July 26, 2005 – Kids can go back to school in authentic Disney style – with everything from fleece ponchos and sateen skorts for girls, to varsity jackets and wind pants for boys – all in mix & match separates featuring the latest fabrics and trend-setting designs from Disney Store. Available only at Disney Store in malls and shopping centers nationwide, the 2005 back-to-school collection offers a variety of character-themed, head-to-toe ensembles for kids sizes 2-12.

“Disney Store is the only place to get authentic, high quality, character-themed Disney apparel and supplies for back-to-school,” said Mario Ciampi, President of Disney Store. “Our goal is to offer families a magical, fun, one-stop shopping experience, and our mix and match separates make it easy. Kids can go back to school with comfort and style, accompanied by their favorite Disney characters.”

Disney characters are especially comforting to children starting a new school year – particularly those beginning school for the first time. Over the years, parents have come to trust the reliability and durability of Disney Store apparel and accessories, and this year parents will appreciate even more the quality and value of authentic Disney products.

Back-To-School Supplies And Accessories

Disney Store backpacks ($SRP 14.50) and lunch totes ($SRP 9.50) feature characters from The Incredibles and Power Rangers for boys and Disney Princesses and JoJo's Circus for girls. Disney Store back-to-school accessories are popular with kids because they're fun, colorful and functional.

Back-To-School Fashions For Girls

For girls, Tinkerbell, Disney Princesses, Minnie, Daisy and Pooh inspire ensembles of trend-setting separates, including five-pocket, pre-washed jeans in sapphire, topaz or sparkly denim ($SRP 18.50). Little princesses can complete their outfits with sophisticated, character-themed coordinates like rhinestone tees ($SRP 14.50), stretch jersey blouses with ruffles and bows ($SRP 12.50), sweet Mary Jane shoes ($SRP 14.50) or multi-colored baseball caps ($SRP 7.50).

Back-To-School Fashions For Boys

For boys, coordinated ensembles and denim staples inspired by Buzz Lightyear, Power Rangers, The Incredibles, Nemo and Mickey make dressing for school fun. Mix & match separates include five-pocket carpenter jeans in Mainstreet (antique) and Frontier (dirty) washes ($SRP 18.50). Paired with football jerseys ($SRP 14.50) or long-sleeved rugby tees ($SRP 16.50), boys can go back to school in colorful Disney style. The assortment also includes velcro athletic shoes ($SRP 14.50), baseball caps ($SRP 7.50) and outerwear ($SRP 19.50) to complete the look.

About Disney Store North America

Disney Store originated the themed retail environment when it opened its first store in Glendale, California in 1987. Disney Store currently operates over 300 locations in the United States and Canada that offer immediate access to magical Disney products. Disney Store is operated by a wholly-owned subsidiary of The Children's Place Retail Stores, Inc. (Nasdaq: PLCE), a leading specialty retailer of apparel and accessories for children.

Corporate Contact:
Rachel Rosen
Disney Store
818-265-4950
rrosen@childrensplace.com

Media Contact:
Norma Rosenfield
Rosenfield PR
818-591-2264
norma@rosenfieldpr.com