The Children's Place Reports 2004 Second Quarter Financial Results

August 12, 2004

SECAUCUS, N.J.--(BUSINESS WIRE)--Aug. 12, 2004--The Children's Place Retail Stores, Inc. (Nasdaq: PLCE) today reported financial results for the second quarter and six months ended July 31, 2004.

    Second Quarter

    --  Net sales for the second quarter increased 19% to $189.2
        million, compared with $159.1 million a year earlier.

    --  Comparable store sales increased 10% in the quarter, versus a
        3% increase for the same period last year.

    --  Net loss was $9.9 million, compared to a net loss of $9.4
        million last year.

    --  Loss per share was $0.37 compared to a loss per share of $0.35
        in the fiscal 2003 period.

    --  The Company opened 16 new stores and closed one store during
        the second quarter.

    Six-Month Period

    --  Net sales for the six-month period increased 22% to $414.9
        million, from $340.1 million for the same period in 2003.

    --  Comparable store sales increased 13% for the period, compared
        to a 6% decrease for the same period last year.

    --  Net income was $1.6 million, compared to a $3.8 million net
        loss in the year-ago period.

    --  Diluted earnings per share were $0.06 compared to a loss per
        share of $0.14 in the 2003 period.

    --  The Company opened 26 new stores during the six-month period,
        and closed two.

"Increases in second quarter key performance indicators, including comparable store sales transactions, traffic and conversion, highlight our continued sales momentum," said Ezra Dabah, Chairman and Chief Executive Officer of The Children's Place. "In addition, a continued gain in market share, increased customer acceptance and growth in store productivity position us for long-term profitable growth."

"We are pleased with the overall tone of business, as initial customer response to our Back-to-School merchandise has been favorable. Our customer depends on us for key items, making The Children's Place a top Back-to-School destination. Importantly, we are very clean of old season merchandise, and our inventory investment in key items positions us to meet demand and ensure a strong in-stock position throughout the season."

For fiscal 2004, the Company continues to anticipate full year earnings growth of approximately 40% over fiscal 2003.

The Children's Place will host a webcast of its second quarter conference call today at 10:00 a.m., Eastern Time. Interested parties are invited to listen to the call at the Company's web site, www.childrensplace.com. An archive of the webcast will be available on the site through Thursday, August 19, 2004.

The Children's Place Retail Stores, Inc. is a leading specialty retailer of high quality, value-priced apparel and accessories for children, newborn to age ten. The Company designs, contracts to manufacture and sells its products under the "The Children's Place" brand name. As of July 31, 2004, the Company operated 715 stores, including 667 stores in the United States, 47 stores in Canada and one store in Puerto Rico. The Company also sells its merchandise through its virtual store located at www.childrensplace.com.

This press release and above referenced call may contain certain forward-looking statements regarding future circumstances. These forward-looking statements are based upon the Company's current expectations and assumptions and are subject to various risks and uncertainties that could cause actual results to differ materially from those contemplated in such forward-looking statements including, in particular, the risks and uncertainties described in the Company's filings with the Securities and Exchange Commission. Actual results, events, and performance may differ. Readers or listeners (on the call) are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. We undertake no obligation to release publicly any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. The inclusion of any statement in this release does not constitute an admission by The Children's Place or any other person that the events or circumstances described in such statement are material.

               THE CHILDREN'S PLACE RETAIL STORES, INC.
                    CONDENSED STATEMENTS OF INCOME
               (In thousands, except per share amounts)
                              (Unaudited)

                                 13 Weeks Ended:     26 Weeks Ended:
                               July 31, August 2,  July 31,  August 2,
                                 2004     2003       2004      2003

Net sales                      $189,165 $159,082  $ 414,945 $340,092
Cost of sales                   130,866  108,612    264,787  219,732
                                -------- -------- ---------- ---------

Gross profit                     58,299   50,470    150,158  120,360
Selling, general and
administrative expenses          64,231   55,988    126,904  107,379
Depreciation and amortization    10,397    9,875     20,702   19,403
                                -------- -------- ---------- ---------

Operating (loss) income         (16,329) (15,393)     2,552   (6,422)
Interest income, net                 81       52        107      145
                                -------- -------- ---------- ---------

(Loss) income before income
 taxes                          (16,248) (15,341)     2,659   (6,277)
(Benefit) provision for income
 taxes                           (6,337)  (5,982)     1,037   (2,447)
                                -------- -------- ---------- ---------
Net (loss) income              $ (9,911)$ (9,359) $   1,622 $ (3,830)
                                -------- -------- ---------- ---------

Basic (loss) income per share  $  (0.37)$  (0.35) $    0.06 $  (0.14)

Basic weighted average number
of shares outstanding            26,860   26,620     26,837   26,609

Diluted (loss) income
per share                      $  (0.37)$  (0.35)$     0.06 $  (0.14)

Diluted weighted average number
of shares outstanding            26,860   26,620     27,516   26,609
             THE CHILDREN'S PLACE RETAIL STORES, INC.
                       CONDENSED BALANCE SHEETS
                            (In thousands)

                                     July 31,   January 31,  August 2,
                                       2004         2004         2003
                                  (Unaudited)              (Unaudited)
Current assets:

Cash and cash equivalents         $    31,333 $    74,772 $    25,194
Accounts receivable                    12,974       8,462      15,412
Inventories                           136,563      96,128      87,321
Other current assets                   26,631      20,070      26,042
                                   ----------- ----------- -----------

Total current assets                  207,501     199,432     153,969

Property and equipment, net           146,016     146,707     154,617
Other assets, net                      14,337      13,527       9,326
                                   ----------- ----------- -----------
Total assets                      $   367,854 $   359,666 $   317,912
                                   ----------- ----------- -----------
Current liabilities:

Revolving credit facility         $         0 $         0 $       426
Accounts payable                       46,401      35,173      35,488
Accrued expenses and
    other current liabilities          42,417      49,984      40,818
                                   ----------- ----------- -----------

Total current liabilities              88,818      85,157      76,732

Other liabilities                      18,404      17,504      15,189
                                   ----------- ----------- -----------
Total liabilities                     107,222     102,661      91,921

Stockholders' equity                  260,632     257,005     225,991
                                   ----------- ----------- -----------
Total liabilities and
 stockholders' equity             $   367,854 $   359,666 $   317,912
                                   =========== =========== ===========

    CONTACT: The Children's Place
             Seth Udasin, 201-558-2409
             or
             Heather Anthony, 201-558-2865

    SOURCE: The Children's Place Retail Stores, Inc.
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