LOS ANGELES, Nov. 2 /PRNewswire-FirstCall/ -- California has a new PLACE to shop for kids. From playground pieces to dressy designs, THE CHILDREN'S PLACE (Nasdaq: PLCE) is a leading specialty retailer of children's clothing and accessories. With style, comfort, and prices that will make mom and dad smile, THE CHILDREN'S PLACE is the PLACE for kids' clothes. So get ready to shop when THE CHILDREN'S PLACE celebrates the opening of their newest store at the original Farmers Market at 3rd & Fairfax, one of L.A.'s most beloved destinations, on Friday, November 3, 2006.

The new store is over 20,000 square feet and the largest location in the greater Los Angeles-area. It is modeled in THE CHILDREN'S PLACE "Techno Color" design, an exciting and colorful approach to kids' shopping. From the second you set foot inside you are greeted with a burst of color. The comfortable surroundings feature color-coded "rooms" designed to make shopping a fun and unique experience for each gender and age group. The easy flow of the store layout is enhanced with wide aisles, allowing for better maneuverability with strollers and carriages. In addition, the store houses an interactive play area with four video game stations, including motion-censored video games.

With over 850 stores throughout the United States, Canada and Puerto Rico, THE CHILDREN'S PLACE is the authority on children's fashion. Combining today's hottest fashions with never-out-of-style basics, THE CHILDREN'S PLACE offers everything you need for a complete wardrobe for kids sizes 0 to 14. If your kids want it, you can bet THE CHILDREN'S PLACE has it -- all with the quality and value that you want. Choose from countless outfit options all created for easy mixing and matching. Create head-to-toe looks with the PLACE'S variety of collections including denim, special occasion wear, outerwear, sportswear, and sleepwear. Pair the cool clothes with amazing accessories like shoes, hats, hair clips and headbands, sneakers, bags, and more.

THE CHILDREN'S PLACE looks forward to an exciting future at the original Farmers Market at 3rd and Fairfax and hopes all of its Los Angeles neighbors will help to celebrate the grand opening of the newest CHILDREN'S PLACE location.

SOURCE THE CHILDREN'S PLACE

CONTACT: Meredith Cammaker, or Felicia Crane, both of Tractenberg & Co.,
+1-212-929-7979, for THE CHILDREN'S PLACE/
(PLCE)